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The ICO have defined personal data as any information relating to an identified or identifiable natural person known as a data subject. An identified natural person is one who can be identified directly or indirectly, this can be a name and identification number, location data and online identifier, or any other factor that could identify or be used to identify a person. This means that personal data must be information that relates to an individual and not the general information held, personal data can be in electronic form or paper form, it's your right to see what personal data is held by an organization, and if it is incorrect, have this corrected.